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San Jose direct marketing

Size Matters… Why Long Copy Works Better Than Short Copy

  • long sales copy
  • February 3, 2012
Long sales copy doesn't just work. It works to the tune of better than $1.5 trillion dollars a year according to the Direct Marketing...
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Location-based advertising reaches consumers at their location

Advertisers have reason to pay attention to location-based marketing opportunities. In a recent study conducted by Marketing Research Services Inc....
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Statistics show direct marketers don't really know their customers

A Forrester study revealed that marketers are not in touch with the lists they send their marketing materials en masse. According to the study, 10%...
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5 steps to successful white paper marketing

In technology marketing, the virtues of white papers are well known. But the deployment strategy too often goes off course. When this falls short,...
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The best way to build brand loyalty

As discussed recently, brand loyalty is another consequence of this recession. From grocery stores to enterprise solutions, buyers are tenuous with...
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The fastest ways to generate leads--part 3

Leads. Leads. Leads. They're worth their weight in gold in any economy. But in a recession, qualified lead volume is as essential as it gets. This...
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The fastest ways to generate leads--3 & 4

Keeping the pipeline full and opportunities moving through it has gotten increasily difficult for almost everybody. I talk wtih sales people...
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The 5 fastest ways to generate leads--1 & 2

Now is the time to leverage marketing to generate leads. In an economy where it takes considerably more leads and more times to make sales, moving...
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Avoid business-to-government marketing pitfalls

Business-to-government (and business-to-business) marketing is most effective when it communicates value. The best B2G marketing is based on...
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10 tips for choosing your perfect marketing agency--part 1

Looking toland a marketing or PR agency? Or maybe you're considering the options and looking for alternatives to the agency or agencies you already...
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