San Jose customer loyalty Articles, San Jose customer loyalty News

Schedule time to build customer loyalty

What is Customer Loyalty?Customer loyalty is about attracting the right customer, getting them to buy, buy often, and bring in referrals.That's...

Groupon gets “IT,” The Whitney Doesn’t

I am a huge fan of Groupon. I often use their offers and I am always excited when I get a chance to try out new places and services. When The...

You need customer loyalty, not just satisfaction

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is...

Federal branding--is your brand unique?

We’ve been focusing on a favorite topic of mine—branding for government contractors. I’ll be the first to tell you that revenue...

Recession marketing mandate: Build brand loyalty

Customer loyalty is a casualty of the recession. Buyers, including your customers, are aggressively hunting to spend only on what appears to be the...

The best way to build brand loyalty

As discussed recently, brand loyalty is another consequence of this recession. From grocery stores to enterprise solutions, buyers are tenuous with...

Brand loyalty, another recession marketing consequence

Unless you’re selling to stimulus-spending infused federal agencies, your customers are probably spending less this year. (If you are selling...

Six principles of brilliant branding from Starbucks' John Moore--part two

This is part two of the paradox of branding from Starbucks'John Moore'sappearance last week. Moore is the brand's former marketing strategist. Read...