E3 makes its debut this week, June 15-17 at the Los Angeles Convention Center in Los Angeles, California. There is no better place to find out the year's newest, latest and best video game announcements from the biggest in the video game industry. For many tech aficionados, E3 is the most exciting time of year.
Expectedly, E3 is known to be an Industry-only event that is not open to the public. One would surmise that a consortium of Video Game game professionals would want the Public (see: Consumer) to attend an event of large proportions, but unfortunately, that is not the case this year. Why not? Was the E3 for All Expo not a success? Because that would explain the no-repeat. However, bringing back E3 to the Masses may not be such a bad idea.
Why We Need One
The video game industry has to take new measures to ensure the continued success of its market. How do you do that? By going public. But not in the IPO sense of going public. Offer E3 to the Public. Giving the public an opportunity to purchase a ticket to attend E3 would not only ignite excitement from the many prospective E3 attendees, the ripple effect from word-of-mouth would hype products into stellar proportions. True, there are live feeds that could be (and are being) done to provide coverage for a fraction of the cost, but live feeds will never replace the feeling of being there. The people. The environment. The aura.
Why It Should Work
Public offerings of large events has been done before. Where? Japan. Each year during summer, Tokyo houses one of the largest Video Game Conventions/Conferences in the World – the Tokyo Game Show. The dynamics of the convention are the same, namely – the place for companies to flex new muscle. New developments. New ideas. New networking. New video games. All for the masses.
There is one notable difference, however. The public is invited to attend. Now, revisiting prior E for All Events, many would be thinking that such an event would pose a "huge risk," and would "spell out lost income," but there was one problem: E for All and E3 were held at different times for reasons we will never know. To offest that, perhaps running a week-long event, capped with a weekend session aimed for the Public would remedy the problems of previous Events.
Where Do We Go From Here?
Take a note from previously held events and embrace the idea of consumers attending E3. Doing so would be tremendously spectacular for the Consumer. Inspirational for the Developers. And of course, big buzz for everyone else involved. The winner – the Video Game market.
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