Jason Aldean's the exclusive spokesman for Wrangler's
new Retro Line. (Photo courtesy of The Greenroom.)
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"Country with attitude" is how many are describing the sound of cowboy hit-maker Jason Aldean, whose renegade image has landed him in the driver's seat once more.
A new report from Aldean's camp indicates the now chart-topping singer's been selected by iconic American denim maker Wrangler Western Wear be the exclusive celebrity rep for its new jean line that will hit stores in August.
Dubbed the Wrangler Retro Line, the lower-rise collection is said to be "styled with fresh designs, updated fabrics, contemporary trim details" that are available in both boot-cut and straight leg-fit options, and all of which target "a new breed of cowboy who rocks his style with an attitude." (Sounds like Aldean to me, gang, truly.)
"I've been wearing Wrangler jeans for more than a decade now, all the way back to when I first started playing clubs in my teens in Georgia," says Aldean, who's now touring in support of his thid CD, Wide Open.
"There's nothing cooler than a good fitting, worn-in pair of Wrangler jeans," he adds, "so it's great that with the new Retro line, my fans can go out and rock the same styles that I love."
Now climbing up the charts with his latest single, "Big Green Tractor," the Nashville-based Aldean will be the focus of a extensive marketing campaign by Wrangler that incoporates national television, print, radio and online advertising, as well as integrated in-store marketing support. Moreover, Aldean's in fine company when it comes to Wrangler's official spokesmen; namely, the reigning King of Country, George Strait, who's the original celebrity adman for the jeans maker.
"Because the look of the Wrangler Retro line speaks directly to Jason's fan base we are really excited about this partnership," said Edyie Brooks-Bryant, senior manager of marketing and special events for Wrangler. "Jason Aldean's style, attitude and phenomenal musical talent make him an exciting and natural match for this collection, and he has been a Wrangler favorite for a long time."
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