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National consumer behavior

Choice architecture when it comes to food

Today, a bright young food psychologist named Daniel Green explained something to me about choice architecture. And it got me reviewing my decision...
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THIS is economic growth!

If I told you that you could invest in a retail operation that just experienced an amazing 22% growth in sales, year over year, how quickly would...
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The spending power game: Ethnic spending and the companies that target them

Many companies collect data on the spending power and behavior of various ethnic groups. These companies, which include The Nielsen Company, Target...
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Revealing beauty trends and scandals

Recently, the CFTE came across an interesting site: thebeautybrains.com. It's a humorous, snarky, yet incredibly educational blog about the...
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To what extent are consumers influenced by customer reviews?

Is there power in word of mouth? The answer is emphatically yes! Consumers find there are unyielding opportunities to seek out information about...
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Mistakes to avoid scaling up your new venture

As new condos fill up, new businesses begin to flourish in the Miami, FL, area. (Photo by Joe Raedle/Getty Images) Related articles Marketing...
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Business QuikLook: CoHabitat offers a new collaborative experience with change of scenery for work

Business QuikLook: CoHabitat Shreveport CoHabitat Shreveport is a unique new small business in the Shreveport and ArkLaTex area recently opened by...
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Learn what else Toyota is up against in its public relations disaster and how to correct it Part 2

Tyrene Livingston's Toyota Yaris, after her fatal acceleration accident in 2007 Photo Photo: Business Wire Public relations disaster related...
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St. Patrick's Day: an excellent opportunity to integrate your marketing with a celebration

St. Patrick's Day celebration in Worcester, MA. St. Patrick's Day is 3-17-10 (AP Photo/Worcester Telegram & Gazette, Paul Kapteyn) Related...
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Learn what else Toyota is up against in its public relations disaster and how to correct it-Part 1

Tyrene Livingston's Toyota Yaris, after her fatal acceleration accident in 2007 Photo Photo: Business Wire Public relations disaster related...
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