Artwork: Frito Lay
Some of the funniest Super Bowl commercials come from Doritos®. With this in mind, the brand (owned by Frito Lay) has held its annual Crash The Superbowl contest, in which just about anyone and everyone could shoot a Doritos® commercial and submit it. The six finalists won $25,000 each, and the general public voted for their favorites among those six, which will narrow it down to the three to be shown on Super Bowl Sunday. If a Doritos® ad wins the top spot on the USA Today Ad Meter, as one did last year, the commercial’s creator wins another $1,000,000.
The voting ended on January 31, but that won’t stop us from taking a look. The best of the bunch, as determined by your humble Commercials Examiner, is this one:
The Samurai outfit is perfect, plus there’s no way you can remember the ad without remembering the product.
But perhaps you will disagree. Watch them all and name your pick in a comment, below. (Just turn down the sound if you’re at work!)
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