Taco Bell launches Drive-Thru Diet a la Jared's Subway Diet

Taco Bell launches Drive-Thru Diet a la Jared's Subway Diet. Photo/Taco Bell

Taco Bell has launched their edition of the Jared's Subway Diet in their 2010 New Year's Resolution's efforts - Introducing the new Taco Bell Drive-Thru Diet.

"As you know, the Drive-Thru Diet® menu is not a weight-loss program. It’s about making different choices," Taco Bell says on their website.

Based on the 54-pound weight loss of "Christine" (the "Jared" of Taco Bell's Drive-Thru Diet) she says, "For me, I didn’t want to cut out my fast food so I started choosing Fresco items from the Drive-Thru Diet® menu and making other sensible choices."

Adding, "I reduced my daily calorie and fat intake by 500 calories to 1250 calories a day, and, after two years, I ended up losing 54 pounds! These results aren’t typical, but for me they were fantastic!"

The new Drive-Thru diet commercials were launched during football today and are set to last through first quarter 2010.

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