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Eastwick star Sara Rue is the new Jenny Craig spokesperson. Announced this week, Rue hopes to lose at least 30 pounds on the Jenny Craig diet and can't wait to start.

In an interview with People magazine, she said her yo-yo waistline has ultimately been frustrating and she hopes to inspire regular women to tackle weight loss by setting an example that it can be done.

“My weight has fluctuated my whole life, and because I’ve been on television since I was 11 years old, everyone has seen it,” she told the mag. “I think like so many women in this country I have a problem controlling what I eat sometimes based on my emotional health.”

Rue will join other Jenny Craig celebrity spokespeople Valerie Bertinelli and Nicole Sullivan. Bertinelli, who lost nearly 40 pounds on her Jenny Craig run and is also great friends with Kirstie Alley, told People magazine that she's alot of herself in Sara.

"She is me three years ago," she said. "She’s every woman who’s ever started a diet." Valerie believes her genuine nature and honesty will make her a powerful tool for both the Jenny Craig campaign and women beginning or reuniting with their weight loss journey.

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