KOTU's lame "EEE" comic concept ultimately sent Scott Hamilton packing. Photo: NBC
The second competition of The Celebrity Apprentice II is one of the lamest competitions in Apprentice history. Zappos, the shoe company, asks the two teams to design a comic book character to convey their message of strong customer service. What comic books have to do with Zappos I don’t know because comic books are not appealing to the young, professional women they’re trying to reach. But the reason Zappos wants the team to design a comic character becomes really clear when we’re introduced to the Zappos CEO, Tony Hsieh, who seems like he regularly attends comic book conventions and may be completely out of touch with what shoe-loving woman want. Zappos unimpressive CEO and lame marketing concept leaves much to be desired.
The disorganized men’s team (Team KOTU) demonstrates zero leadership from its project manager, the timid Scott Hamilton. The men struggle for hours upon hours to come up with a workable concept. Scott does little to move the team forward and the team ends up cannibalizing itself. Scott’s focus isn’t on the task at hand as much as it is for his "Achilles heal," Tom Green, who he is busy feuding with. The frenetic Green has some great ideas but is constantly ignored by Scott despite his numerous and obnoxious attempts to be heard.
The men’s team comes up with a decent concept, but lame-duck Scott puts a damper on the concept by naming the comic character "EEE," which stands for "Everyone, Everything, Every time." Tom says it best when he says Scott’s concept sounds more like a bra size than a superhero’s name and he unsuccessfully encourages Scott to consider a name with a "Z." Scott’s "EEE" concept is supported by other annoying "characters," Herschel Walker and Clint Black, who manage to clash with their team and annoy America (at least the four of us who are actually watching).
The women's team (team Athena) are way more organized under the leadership of their project manager, the soft-spoken and not-so-exciting Chloe Kardashian. Annie Duke’s constant chatter and bossy behavior continues to annoy the women, but it doesn’t set them back a bit. The women name their comic character "Mizz. Z" and sail smoothly into the hearts of the Zappos’ CEO, despite Claudia Jordan’s botched presentation.
In the boardroom, Scott and Tom know they are on the line to get fired. Ultimately, with the lame "EEE" concept coupled with his lack of leadership, Trump fires Scott.
I have to agree with Trump’s decision become someone who totally discounts his team’s ideas, is as disorganized as Scott, and comes up with the name "EEE" deserves his ultimate fate.
So let’s all thank Trump for keeping funnyman Tom, at least for one more week. Tom is controversial, funny and oh-so-entertaining to watch. I’m on Team Tom.
Next week, Tom hints that he wants to be project manager so he can prove that the men’s team can be lead and can perhaps win a competition (finally!). We shall soon see but I sure hope so because if not, Tom will certainly be the next to go.
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