INDIANAPOLIS—Although millions of people have embraced networking websites, such as LinkedIn, Facebook and Twitter, there’s still a lot of confusion regarding how social networking can help people get a job and become a more successful professional. People of all ages and backgrounds underestimate how strong the connection is between what they do online and how others perceive them.
That’s why every day people post information and pictures that would infuriate their boss or disappoint their grandma; create a blog or profile, only to abandon it soon after; and waste hours checking in on celebrities’ tweets and posts without lifting a finger to reach out to people who can actually point them to work-related opportunities
In today’s world of work, social media savvy is a must—no matter your age, employment status, education level, occupation or industry. Career management consultants Diane Crompton and Ellen Sautter deliver the guidance needed to achieve this essential know-how in their recently released book Find a Job Through Social Networking, Second Edition.
Throughout this guide, Crompton and Sautter reveal how to avoid the pitfalls associated with social networking and discuss how to create and implement a plan for getting the most from LinkedIn, Twitter, Facebook, blogs and other popular sites and online tools. Specifically, they offer actionable advice for:
- Sharing your expertise and learning from others in your field.
- Building your credibility through online publishing and speaking.
- Connecting with industry insiders across the country and the world.
- Optimizing social network searches to research potential employers or clients.
- Infusing your personal brand into all your online efforts.
- Presenting your accomplishments in professional profiles.
- And much more.
About the Authors
Diane Crompton and Ellen Sautter are career management consultants and have nearly 40 years of combined experience in the career-transition industry. Both reside in Atlanta, Georgia, and have coached professionals at all levels from a wide range of functional and industry backgrounds and with varying career objectives, including self-employment.
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Need coaching or advice about social networking? I can help! A top ten CNN job tweeter and social networking expert (my book is coming out in May), I can show you how it's done. Visit me at www.keppiecareers.com.
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