PepsiCo, largely known for junk-food brands and C-Store stalwarts like Doritos and Pepsi, is setting out to triple its sales of healthier fare in the next decade. PepsiCo Inc. announced the new goal for brands such as Tropicana...
Ronald Santicola is president of Convenience Development Corporation (Condevco), a high-level consulting firm focusing on retail and consumer goods with an emphasis on convenience store and petroleum distribution. He has experience in consulting on strategy, marketing, general management and processes. He is an expert in QSR marketing and competition. He writes and blogs on multiple retail and consumer energy subjects. He is married and lives in South Florida. You can contact him at this address.
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