Outsourcing media: Paul Douglas brings viewers high-tech weathercasting.

Change in weather and a change in news

The media business is continuing to grow and find new ways to innovate and change how information is presented to the public. This is creating a need for news stations to compete in their own fashion through new technologies and entering new markets. When Paul Douglas, former WCCO weatherman and media personality seized the opportunity to grow an exciting new venture that has seen outstanding growth.  

 

Specialized and localized weather broadcast needs are growing in non metropolitan cities across the country. Hi-def content and graphics are all becoming a large part of newscasts and are necessary items to compete with web and other media outlets. With the advent of 3-D radar, hi-def graphics, and new weather prediction equipment comes a large expense to broadcast companies. Smaller broadcast companies need to produce content incorporating these technologies but the catch is many of them cannot afford the technology. The opportunity for outsourcing these types of productions has been realized and maximized by Paul Douglas’s new venture, WeatherNation.

 

The WeatherNation venture capitalizes on the need for these high-tech weathercasts by offering streamed weathercasts to broadcasting companies. WeatherNation streams weathercast content via high-speed internet connections to client broadcast companies. The content is produced based on client demographics, branding, and quality specifications. Content is unique and based on all the newest technological advances and delivered by experts in the field.

 

WeatherNation allows broadcast companies access to tailored weathercasts, cutting edge technology, and weather experts not offered by most available solutions. Tailoring the weathercast to the demographic and the branding needs of the clients differentiates WeatherNation from its competitors. This presents an opportunity for WeatherNation’s clients to gain a larger market viewership and gain market momentum taken by other media outlets, all while maintaining a budget. The benefit to the viewers comes in the form of inexpensive and easy access to high quality weather news tailored to their viewing area.