Best Buy: Using Twitter to create unique customer services.

Best Buy strives to be unique in how it grows its tech-savvy customer base. This is becoming harder to do with traditional marketing campaigns and services for customers. To make it easier Best Buy looks to break into the online social scene with a unique idea in media communications. This idea is Twelpforce, Best Buy’s twitter page which launched July 19th.

Best Buy’s unique Twitter page
Twelpforce is unique in the fact that it is partially a source for online marketing /sales and partially a customer service page. The Twitter page will allow customers to ask general questions and their answers will come from a variety of sources within the Best Buy’s employee network. It also derives its uniqueness from the fact that Best Buy is allowing its employees to be the driving force of their Twitter page, paying for them to tweet on the job during their down time.

How Best Buy tweets
Employees will be able to answer the customers’ questions by registering on twitter and posting through @Twelpforce. Employees are able to post by adding hash-tags (#Twelpforce) in their tweets which will automatically add the tweet to the correct page. For more on how the tweets work visit TechCrunch.

This program has started out slow thus far, though it was only launched this weekend. To make it successful Best Buy has to make sure that Twelpforce keeps up with the company’s brand image and that it doesn’t become a spam site. Best Buy has done a good job so far in keeping the program non-intrusive and unique which will likely make the program a success.