Rodney and Jason Carr
Softline Home Fashions in Gardena, south of Los Angeles, is getting new sales every day despite the nationwide economic downturn.
Founders, and brothers, Jason Carr and Rodney Carr, launched their company shortly after the tragedy of 9/11 in 2001. In less than five years, they reached $ 50 million dollars in annual revenue.
Today, they sell high quality polyester fabrics to independent retail stores and mass merchandisers in the United States and Canada. The fabrics are used for quality draperies and accessories such as pillows.
Here is a summary of how they’ve positioned their company for growth and profitability. Scroll below the table for a slideshow on Softline's operations, products, and presentation of fabrics.
| Trait | Summary | More Reading |
| Leveraged Experience | Both had an entrepreneurial spirit in their teens and worked for, or learned from, their parents in the retail business. Their experience was also positive in helping them manage their cash flow. | Starting a fabric business in Southern California. |
| Competitive Advantage | They found they could compete on both price and quality by offering polyester fabrics that had the look of silk yet for 1/5 the cost. | How a Southern California company competes on price and quality. |
| Positive Relationships | The Carrs have maintained positive relationships with suppliers in China, Indonesia, and India. 20 U.S. reps and 4 Canadian reps services the retail outlets and Rodney Carr travels frequently to meet the retail store owners and managers face-to-face. | |
| Future Innovation | The Carrs carry fabrics made from recycled water bottles.Their long-term goal is to build a great company. | How to make your company famous like a celebrity. |
Retail outlets, and decorators interested in purchasing Softline fabrics can click here to visit the Sofline Home Fashions Web site.
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