CalSpas Sounds Good Audio Feature
To develop a message that wins customers a company needs to understand what the customers really want and what they need.
Ask the question: what is it you’re really selling?
Spa manufacturer CalSpas in Pomona, California, doesn’t just sell spas. They sell, stress eliminators, intimacy for couples, and the home-as-a-vacation destination.
The first sentence on their web site states this clearly “Cal Spas offers a private sanctuary from the stresses of the day.”
A CalSpas spokesperson told me “The number one reason cited by customers today for buying a hot tub is to relieve health problems and stress.
“Hot tubs can relieve muscle soreness and tension through warm water massage. Sitting in a hot tub, getting a massage also encourages the mind to relax and let go of the stress that may be lingering. Some customers use their hot tub every evening after work for this reason alone.
“Entertainment and connecting with family and friends is another reason often cited for purchasing a hot tub.
“Hot tubs have long been known to help increase intimacy between couples and can be part of keeping a healthy relationship. Families can also enjoy playtime in the hot tub and friends can enjoy relaxing while catching up.”
CalSpas provides many add-ons with its spas including state-of-the-art audio controls and waterfalls.
They have engineered their products to match their promise.
Developing a message to win customers means understanding what the customer really wants.
Related articles:
Giving customers what they want: lesson from CalSpas
Giving customers what they want: lessons from a pet store
Comments