Below is an excerpt of a press release from earlier today about a new analytics service for online video. It can be read in its entirety here.
"Social video technology and consulting company Vquence launched a new social video metrics product called VQmetrics with an event in Sydney last week.
The online SaaS (Software as a Service) product is used by Vquence’s customers as a tracking tool for viral video marketing campaigns and to undertake deep data analysis on online video statistics.
Dr Silvia Pfeiffer, Vquence’s CEO and former CSIRO research scientist, reported in her launch speech: “A video is 50 times more likely to rank on the first page of Google search results than any other content. It is therefore imperative for every product, brand, and marketing campaign to have a social video element.”
In addition, other social video networks such as MySpace.TV, Dailymotion, or Vimeo should also be included in marketing campaigns since their audiences are more focused and a video can thus reach its target more easily.
Vquence’s new VQmetrics product can collect and analyse usage and engagement statistics from a large set of social video networks and provide near-realtime reporting, which allows marketers to continuously improve on their strategies.
Vquence also offers consulting for agencies rolling out viral video campaigns making sure the videos are exposed to a sizeable number of eyeballs through social networking approaches."
New Focal Media is a San Diego based video production company that specializes in video marketing and corporate documentary.
Comments
check the date of the vquence videos - how deep did you check into this service?
Jake,
Not quite sure if I follow. From what I understood during the demonstration videos they use videos dating back from 2007 to showcase the feature of their service that can grab traffic data from the past.
Did you catch something that I am missing? If so, please do fill everyone in. Thanks!
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