Apple moved quickly to squelch the report about
Steve Jobs, and saved its stock price from major damage.
Business news spreads fast these days, and reports this morning that Apple CEO Steve Jobs had suffered a heart attack moved like wildfire across the Web.
Apple moved quickly to refute the report, which was posted on CNN's citizen journalism site called iReport.
Apple - unlike United Airlines a few weeks ago - was able to prevent major damage to its stock price from the report. United was recently burned when an old story about its bankruptcy surfaced on a Florida newspaper's Web site and quickly made its way to Wall Street.
Apple's stock dropped more than $10 a share immediately after the heart attack report, but has since rebounded, making up nearly all of that loss.
Comments
As Shakespeare might have observed, when it comes to corporate public relations the more strenuous the denial the more likely there's an element of truth to that which is denied.
Got something to say?
Examiner.com is looking for writers, photographers, and videographers to join the fastest growing group of local insiders. If you are interested in growing your online rep apply to be an Examiner today!