Sherry Thomas, president of The Palm Beach School of Etiquette, is a leading business and personal etiquette expert. Her clients include corporations, new socialites, athletes and people from all walks of life - all seeking to master the polish and skills required to get ahead, seal the deal or make a favorable impression. She has been featured in numerous magazines and newspapers. Sherry coined the phrase Public Persona Optimization, meaning that if you practice certain techniques long enough in order to maximize your public perception, eventually those techniques and changes become a natural part of who you are, thus optimizing your private persona. She is also president of Breathless Video Productions. A former New York City actress, she can still be found performing on the stages of South Florida.