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Super Bowl XLIV >
Doritos Best Ad
Super Bowl XLIV between the Indianapolis Colts and New Orleans Saints is expected to have an audience of 150 million viewers.
The event is considered the most profitable in the world, and the Super Bowl brand is regarded as more valuable than the World Series, World Cup, and the Summer Olympics.
CBS charged $2.8 million per 30 second television spot.
VIDEOS: Super Bowl Ads 2010
The Doritos ad, according to USA Today, is considered the most popular.
10 Most Popular Super Bowl Ads (2010)
| Most Popular |
||||
 |
||||
| Advertiser | Description |
Sec.
|
Qtr.
|
Score
|
|
||||
| Doritos | Crystal ball sees free Doritos. |
30
|
1st
|
8.46
|
|
||||
| Budweiser | Clydesdale's romance with circus horse. |
60
|
2nd
|
8.42
|
|
||||
| Budweiser | A Clydesdale can fetch. |
30
|
2nd
|
8.26
|
|
||||
| Bridgestone | Mr. and Mrs. Potato Head take a drive. |
30
|
2nd
|
7.83
|
|
||||
| Doritos | Superpowers of Doritos' crunch. |
30
|
2nd
|
7.79
|
|
||||
| Cars.com | Cocky overachiever needs help buying a car. |
60
|
2nd
|
7.78
|
|
||||
| Pedigree | Dog is better pet than an ostrich or rhino. |
30
|
2nd
|
7.71
|
|
||||
| Pepsi-Cola | Mix of Forever Young with old and new images of Bob Dylan and Will.i.am. |
60
|
1st
|
7.65
|
|
||||
| Castrol | Grease monkeys and Castrol Edge keep car running smoothly. |
30
|
2nd
|
7.56
|
|
||||
| Bud Light | Corporate bean counter proposes no Bud Light at meetings to cut budget. |
30
|
1st
|
7.49
|
Related Article: Super Bowl XLIV Not 2010's Biggest Sports Event
Related >
In 2009's game between the Pittsburgh Steelers and Arizona Cardinals, close to 40% of all U.S. television sets were tuned in to the game.
Super Bowl XLIV featured an exciting contest between two elite quarterbacks in Peyton Manning of the Colts and Drew Brees of the New Orleans Saints. The Saints won 31 - 17 and an all-night party ensued in the city of New Orleans.
Several large companies placed high priced ads crafted by the most prestigious ad agencies in the world. Success in Super Bowl commercials, however, takes art in addition to formulaic science.
VIDEOS: Super Bowl Ads 2010
Other Super Bowl Ads (2010)
| The Rest | ||||
|
||||
| Coca-Cola | Bugs make off with a guy's Coke. |
60
|
3rd
|
7.48
|
|
||||
| Audi | Transporter actor Jason Statham in time travel chase in progressively better cars. |
60
|
1st
|
7.44
|
|
||||
| CareerBuilder.com | When you know it's time to get a new job. |
60
|
3rd
|
7.37
|
|
||||
| Cheetos | Pigeons attack gabber on cell phone. |
30
|
2nd
|
7.35
|
|
||||
| Budweiser | Tale of Clydesdale emigration from ancestral home in Scotland. |
60
|
3rd
|
7.32
|
|
||||
| E-Trade | Babies discuss "brutal" economy and E-Trade. |
30
|
2nd
|
7.27
|
|
||||
| Bridgestone | Space travelers visit Saturn. |
30
|
3rd
|
7.27
|
|
||||
| Coke Zero | Steelers safety Troy Polamalu parodies classic Mean Joe Greene ad. |
30
|
4th
|
7.27
|
|
||||
| Bud Light | Conan O'Brien agrees to do Bud Light ad thinking it will air only in Sweden. |
30
|
1st
|
7.25
|
|
||||
| Pepsi Max | "I'm good," say battered guys. |
30
|
2nd
|
7.12
|
|
||||
| Monster.com | See wrong end of moose in old job. |
30
|
3rd
|
6.95
|
|
||||
| GE | Clean wind energy. |
30
|
4th
|
6.87
|
|
||||
| Sony | Movie: The Year One. |
30
|
1st
|
6.79
|
|
||||
| Universal Studios | Movie: Land of the Lost. |
30
|
2nd
|
6.78
|
|
||||
| Walt Disney Studios | Movie: Up (3-D film from Pixar). |
30
|
2nd
|
6.74
|
|
||||
| Denny's | Tweaks rival's fancy pancakes, offers everyone free Grand Slam breakfast. |
30
|
3rd
|
6.62
|
|
||||
| NFL | Saints' Usama Young and dad talk about teen job as snow-cone vendor. |
60
|
4th
|
6.60
|
|
||||
| GE | Scarecrow sings about smart electrical distribution grids. |
30
|
4th
|
6.46
|
|
||||
| Walt Disney Studios | Movie: Race to Witch Mountain. |
30
|
3rd
|
6.38
|
|
||||
| Taco Bell | Young guy is overeager for Taco Bell date. |
30
|
4th
|
6.34
|
|
||||
| Hulu | Alec Baldwin: TV makes brain mush. |
60
|
4th
|
6.29
|
|
||||
| Teleflora | Boxed flowers can insult your Valentine. |
30
|
2nd
|
6.25
|
|
||||
| Bud Light | Two skiers compare smooth beer to smooth and not-so-smooth skiers. |
30
|
2nd
|
6.20
|
|
||||
| Sony | Movie: Angels & Demons. |
30
|
1st
|
6.14
|
|
||||
| Paramount | Movie: Star Trek. |
30
|
2nd
|
6.14
|
|
||||
| Bud Light Lime | This beer creates summer in all seasons. |
30
|
4th
|
6.09
|
|
||||
| Kellogg's Frosted Flakes | Run-down field becomes lush playground. Tony the Tiger does cameo. |
30
|
3rd
|
6.08
|
|
||||
| Paramount | Movie: Transformers: Revenge of the Fallen. |
30
|
3rd
|
5.93
|
|
||||
| Coca-Cola | Coke transforms monster avatar into a pretty girl. |
30
|
3rd
|
5.71
|
|
||||
| H&R Block | Grim Reaper unhappy with accountant. |
30
|
2nd
|
5.69
|
|
||||
| Universal Studios | Movie: Fast & Furious. |
30
|
2nd
|
5.66
|
|
||||
| GoDaddy.com | Guys fantasize about shower scene. |
30
|
2nd
|
5.62
|
|
||||
| Cash4Gold.com | Ed McMahon and MC Hammer trade gold mementoes for needed cash. |
30
|
4th
|
5.58
|
|
||||
| Gatorade | Tiger Woods and others talk about G. |
30
|
2nd
|
5.51
|
|
||||
| Pepsi-Cola | Saturday Night Live's MacGruber changes name to PepSuber. |
4th
|
5.48
|
|
|
||||
| GoDaddy.com | Danica Patrick says she "enhanced." |
30
|
4th
|
5.11
|
|
||||
| Least Popular | ||||
|
||||
| United Way/NFL | Promotes youth fitness program. |
10
|
2nd
|
5.10
|
|
||||
| Hyundai | Rivals unhappy Genesis sedan named Car of the Year. |
30
|
2nd
|
4.98
|
|
||||
| Toyota | Diversity of new Venza's appeal. |
30
|
1st
|
4.89
|
|
||||
| Hyundai | Assurance program lets buyers return car without credit penalty if they lose job. |
30
|
4th
|
4.68
|
|
||||
| Vizio | Flat-panel TVs. |
30
|
4th
|
3.77
|
|
||||
VIDEOS: Super Bowl Ads 2010
Source: USA Today
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