Froot Loops recall: Kellogg's explains what happened

28 million boxes of Fruit Loops and other Kellogg's cereal were recalled last week -- find out why.

Kelloggs.com

 

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Kellogg's released a statement to the media on June 27, 2010, explaining what happened in last Friday's recall of 28 million boxes of Kellogg's cereal, including Froot Loops, Apple Jacks, Honey Smacks, and Corn Pops brands.

UPDATE 7/17/10: The non-profit organization EWG has confirmed that a petroleum-based chemical was responsible for the recall.

Read the article, Froot Loops recall triggered by petroleum-based chemicals in box liners.

Read the original article,Kellogg's announces massive recall: Apple Jacks, Fruit Loops, and others affected, here.

What really happened in the massive cereal recall

According to today's media statement, the "off" taste and smell that was triggering nausea and sometimes vomiting in customers was triggered by the paper-backed foil liner in some Froot Loops and other cereal boxes (seen in the image to your left as the red-circled C.)   

The foil liners had a slightly elevated level of waxy resin, a FDA-approved item used to make packaging materials.  According to Kellogg's, that waxy resin is often used to coat foods, like cheese, cucumbers, and other raw fruits and vegetables. 

Kellogg's did not find any foreign contaminant in the liners or in the recalled cereal; however, the company urges consumers not to eat any of the recalled products since they don't meet company quality standards. 

External experts Kellogg's consulted agree that for customers that are sensitive to substances used in the packaging materials, this "off" smell could produce effects ranging from nausea to vomiting and diarrhea, in as little as 0 to 15 minutes after consuming the impacted product.

What to do with your recalled box of Froot Loops, Apple Jacks, Honey Smacks, or Corn Pops

Kellogg's is urging consumers to return the product to the place of purchase for a full refund, or contact the Kellogg Consumer Response Center directly at (888) 801-4163, between 8am and 8pm Eastern Standard Time.  Phone reps will take down contact information, and mail out coupons good for a replacement box of cereal.

UPDATE 6/28/10:  Kellogg's wasn't the only food company announcing recalls over the weekend.  Walmart also issued a recall for 109,800 pounds of frozen BBQ pizza, following discovery of small pieces of plastic in the product line.  Read the article, "Walmart recall: frozen chicken BBQ pizza recalled nationally."

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