Hollywood Intuition bags by Jaye Hersh hit Target stores

Stylist to the stars and L.A. fashion boutique owner, Jaye Hersh, is the latest fashionista to lend her talent and her name to a line of Target products. Her line, Hollywood Intuition, is in Target stores now and includes accessories ranging from scarves and sunglasses to jewelry. But the highlight: the bags.

The versatile handbag collection boasts lots of color, interesting shapes, and a range of sizes, so there is something for everyone. The purses in the line hardly look like they belong at their actual price point (the items all range from $2.99 to $29.99) or even in a Target store, and more like they should live in her Hollywood boutique, Intuition, for which the line was named. (Fun fact: she named her store Intuition because she opened it in hopes of raising money to pay for tuition for her sons... clearly she's succeeded!)

With celebrity clients such as Julia Roberts, Eva Longoria, and Jessica Simpson, Hersh had a reputation to defend with her new Target collaboration, and even at Target prices, she has easily accomplished this.

Check it out soon, because the remarkable line may have launched only a few weeks ago, but is sure to sell quickly. It will be available only until Spring 2010, if inventory can last that long!

From top: Hollywood Intuition Belt Bag in Green and Black, $19.99; Hollywood Intuition Snake Tote in Natural, $22.99; Hollywood Intuition Tote in Purple, $29.99

All images (C) Target