Examiner.com

Sofloradio.com's Boca Brian and Jorge Rodriguez

Local radio is back in South Florida with Sofloradio.com. Led by Jorge Rodriguez, it is the creation of a group of “recessionist” entrepreneurs who watched themselves get squeezed out of their talk radio jobs by corporate media’s decision to save money, by broadcasting the same “national” radio shows in all markets, and in the process they tried to and almost killed grassroots, local talk radio in South Florida.

The communications conglomerates which control all of the major audio and video media providers have taken this more national approach to radio programming because of the enormous cost savings of having to pay one voice compared to paying local talent big bucks in hundreds of markets. The largest holdout for local talent is sports talk, which is relatively safe, especially in markets with one or more local major sports franchises.

Enter Sofloradio.com. Using the low cost bandwidth of the internet, Rodriguez and his group of local radio professionals have banded together to create a true grassroots, authentic radio media outlet to provide a voice for Joe Working Guy. It could be Jane Working Gal, or even Chuck Creative Guy, it doesn’t matter, Sofloradio.com by nature just somehow identifies with the world’s “Doers.”

Liberal Issues Examiner, William Skordelis, grassroots columnist and “radio interview virgin”, (giving or taking – an interview), braved the unknown and dove headfirst into the studio of a couple of Sofloradio.com founders, the on-air duo of the Jorge Rodriguez Show, Jorge Rodriguez and Boca Brian. Or is it on-line duo? The fact is sofloradio.com is so close to traditional radio, you forget your listening to a computer.

Rodriguez, a popular, outspoken, left-leaning, longtime producer and fill-in host on the now defunct Neil Rogers Show, was fired by the WQAM station management a few weeks before the remainder of Rogers’ multi-year contract was bought out by QAM, in essence putting an end to quality, professionally produced, local South Florida talk radio that’s not sports based, or not corporate controlled.

Rodriguez with Boca Brian and another former QAM talent Joe Castello, pooled their resources and inspiration to create sofloradio.com from the bottom up. Don’t miss the Liberal Issues Examiner’s in depth article and interview with Jorge Rodriguez, who can’t seem to stop talking about his views on everything from the “Evil” Republican Party to the fallacy of religion led by a gang of dishonest clergy. Hear the story of a real grassroots movement in the world of talk radio, and the Second Coming of a key player, hear the parable of the resurrection of Jorge Rodriguez, Sofloradio.com’s veteran rapid-fire talk show host, whose heart seems to be bigger than both his ego and mouth put together, a throwback rarity in today’s big business of national media stars. Coming soon to Examiner.com.

Want to get a head start? Download all three hours of the Jorge Rodriguez Show, Columbus Day interview archive mp3 file today.

Parental Warning: This program contains some adult language that may not be suitable for children. This Examiner firmly believes that all parents should take a proactive approach to monitoring, getting involved, and safeguarding their child’s activities on the internet.

Surfing the internet together, quality time between parent and child into the 21st century.

Photo credit: Boca Brian and Jorge Rodriguez of sofloradio.com / by W. Skordelis