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San Francisco branding

Heavy metal band promotion: Important tips for branding

Introduction This article will help your heavy metal band stand out to your audience by explaining what a brand is, why a brand is important, and...
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Brand Clash

Curiosity and a seriously empty stomach led me recently to the Squat & Gobble restaurant in the Marina. Although, a) I'm not a huge fan of...
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Girls Gotta Do Business: The Rising Force of Women Entrepreneurs

Panel Discussion with: Alison Covarrubias, Co-founder, The Hatch Network, SF Baat Enosh, Entrepreneur Alliance Program Director, NCWIT; VP of...
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Business as (un)Usual

Yesterday I saw a man walking around downtown San Francisco. His physical appearance was ordinary. Slightly wavy hair. Balding head. Trim build....
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Customer Engagement: Pump it up

User generated product reviews, customer service FAQs, and consumer generated forums are weak. Customer engagement has been traditionally defined...
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PixInk Showcase | Priya Living

How do you repay your parents for the sacrifices they made for you? Especially if they left the world they had always known to make sure you had...
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Conversations to Conversions

We've been hearing for a while that it takes more effort to bring on new customers than to cultivate the ones you have. And like a sustainable...
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What Is Your Grand Finale?

Technology has come a long way since the "Thank you! Come Again" messages printed on plastic bags from grocery stores or cartons of take...
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Brand Tip: Play with Customers

Has your customer interaction been a little stagnant lately? Recently I have been inspired by brands that play with their customers. A good example...
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CSR at Elliott Bay Café

This past weekend I came across a very good example of CSR in action in Seattle. Seattle like SF is progressive in its approach to sustainability...
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