Kathy Bass

3 ways to create your personal brand - without sounding like an infomercial

This blog post from Forbes was so compelling, I decided to give myself a blog writing pass this week so I could share this excellent post this from Erika Andersen. It is the perfect win...

3 steps to create brand confidence

Did you know that many people who feel and act confident now, didn't feel that way at first? Want to know their secret? Confident people aren't in a battle with their feelings, so if you are...

Branding lessons from sculptures

While in Chicago, I was enthralled with two sculptures because of the non-stop crowds that they drew. It was fascinating to watch the variety of interactions and joyful responses from the crowds. Even though I had already seen one...

10 ideas to breathe new life into your brand & your business

Evolution is inevitable, which means you can’t run your company the same way forever, and being stagnant is one of the top reasons people re-brand. It just happens, so it is okay. But, if you...

Understanding the re-branding process with facebook posts

What people usually mean when they start talking re-branding is wanting to put a new spin on things. They want to change perceptions without changing the business or the way they do or think about things. Most think that...

Re-branding before & after success story

Starbucks knows what it’s like to be re-branded {4 times since 1971}… I know what it is like to be re-branded… but do YOU know what it is like? It isn...

Branding Lessons from Hot Dogs, Beef and Cheezborgers

I just finished my Facebook “Lunch & Entertainment for today!” series. What was it all about? It was a week long celebration of ‘surviving’ the first two years of being a startup, and starting...

Did you know you are a brand?

Recently, I did an interview with a reporter that was posted in The Arizona Republic, and wanted to share the "Brand YOU" quotes:"Everyone is a brand, whether they want to be or not," says...

Customers, curation, and conversion + 3 easy action steps

Are you challenged with customer service, content curation and/or customer conversion? I’ve got your solution to these 3 C’s covered in the “Branding Brief” that was just emailed to our contact...

If the “Why?” is BIG enough, the “How?” will follow

I wish more people would think of the “Why?” instead of “How?” because it is the reason:Why the business exists.Why customers would want to buy from you.Why employees should want to...

Currently in Los Angeles