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National branding

Under the scope: How Geico's advertising made me question my own memory!

Great advertising, or at the very least, repetitive, single-point advertising can make you think and believe all kinds of things. In fact, powerful...
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Does the mouse benefit from Universal Studios' branding - or lack of it

In the 90’s at university, I had a typical “Yale” professor who on the first day of a management course walks into class rumbling...
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Brand USA launches first-ever marketing campaign for inbound USA tourism

While other countries advertise in our magazines and on our TV stations, the United States has never officially invited international travelers to...
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Guns N' Roses Success Saga

The original Appetite For Destruction-era Guns N' Roses line-upis arguably the most notorious band in rock and roll history. Their drug use and...
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Brands you can trust

Blackberry, Warren Buffett, Apple, Google, Yelp and Nordstrom are brands that people have trusted for several years. When they enter into a market...
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WordPress tip #16: how do I change the logo on the WordPress login screen?

Many people will tell you that a big part of your business is branding, and that includes the branding on your WordPress site.I'm sure you'...
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Jim Joseph shares how public relations creates a better brand experience

Wednesday evening, Jim Joseph, President of Lippe Taylor, and the author of The Experience Effect: Engage Your Customers with a Consistent and...
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PR professionals to share how public relations creates a better brand experience

On Wednesday, January 18th 2012 at 8:30 p.m, Jim Joseph, President of Lippe Taylor, and the author of The Experience Effect: Engage Your Customers...
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Sneak Peek: 'The Headhuntress' with headhunter Wendy Doulton

  • The Headhuntress
  • October 28, 2011
Everyone could use a personal career coach, especially these days, and so Bravo brings viewers "The Headhuntress" with cutthroat...
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People Are Talking About Your Brand--- Who is Talking and What is Their Reach?

Imagine that media monitoring reports show an uptick in people posting negative comments about your brand on Facebook. Something should be done...
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