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Los Angeles branding

Branding Your Company Using PR

PR and media relations are not only effective ways to garner coverage in print, TV or radio. Innovative companies and entrepreneurs are utilizing...
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South by Southwest 2012: Social by Brand Southwest

South by Southwest is over, but several brands left a significant mark, leaving behind a trail of social media outbursts. From pop-up skate parks...
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Digital LA - Bridging the entertainment industry through social media

Have you ever thought of starting a meet up for like minded people to network and share information? If so, hopefully you didn’t wait for...
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Interview with John Van Hamersveld on illustration

On Saturday night, the Robert Berman Gallery in Santa Monica opened their Pacific Standard Time participating exhibition Paid to Play: Illustrating...
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Put your logo identity on promotional products

Branding your company’s logo identity on all marketing materials such as business cards, stationary, website, advertisements, posters,...
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If your property allows it, promote your business with signage

  • a signs
  • April 19, 2011
There are literally thousands of Los Angeles businesses with signage that can easily be seen from the street and even the freeway.Look around the...
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LAdobe announces Photoshop Idol design contest

The Los Angeles Adobe User Group community LAdobe is sponsoring an exciting brand identity design competition. The contest provides local Southern...
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Branding for Novelists

Branding is what your customer understands about your business and novelists are no exception. Pick up a Debbie Macomber novel and you know you...
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Build a brand, not just a business. The power of the brand

Many people go into business knowing what product or service they want to provide. However, they give little consideration to creating a brand. A...
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Interview with John Van Hamersveld Part II: Self-branding

Continued from Part I of interview.As legendary designer of symbolic and iconic art throughout his fifty year career, John Van Hamersveld creates...
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