Reebok’s new claim, “Better legs and a better butt with every step” is yet another quick-fix claim for the weight-loss industry. The ad, not missing a beat for a sexy close-up shot of, uh… butt, tells us, “make your boobs jealous” with the shoes “proven” to tone your butt more than regular sneakers.
Sadly, the only proven outcome from these shoes is that sex sells and so do quick fixes. So, if your steps are taken from your sofa to the refrigerator, unless your refrigerator is a few miles away, don’t be checking out your butt for toned muscle changes in the mirror any time soon.
Now if you wore them to the gym or boot camp at least 3-days a week and focused your attention on high intensity combinations of full body exercises, kept a food journal, had an action plan to prepare healthy food in smart portion sizes to help you reach your goals, created an accountability system and focused on your goals daily, not only would you reach your goals, but you would be wearing cute shoes too.
Hey, if the shoes are what motivate you to do all that, go for it.
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