There’s no reason for ignorance nowadays when it comes to marketing to women. If you’re interested, (and if you’re an online business, you should be), here are some starting points for getting your brain around what women want.
Start with the "Four Fallacies about female consumers", on Michelle Miller's intelligently written website, "Wonderbranding."
Next, Holly Buchanan of Future Now Inc., has a blog on marketing to women online. It's called "Marketing to women online." You might take a hint there; women are much more no-nonsense than some folks think.
And that same search on BlogCatalog will get you some serious Lipsticking with a wealth of articles and conversations about marketing to women.
Check out Yana Berlin’s interesting take on the one-armed woman: Any woman with a child.
The beat goes on, and guess what women have now. Um-hm, that's right. The drumsticks.
Suzanna
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