A 23-year-old Towson University graduate and true believer in advertising, Chris often finds himself fast forwarding through the program to get to the commercials. He may abuse to amuse, or he may share his feelings on the next truly great campaign.

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ESPN Continues To Get It Right

2 comments

June 3, 8:39 AM

by Chris Catalano, Baltimore Ad Examiner

ESPN never ceases to amaze me. Not only is it the quintessential sports information portal in the world, but they always seem to be involved in damn clever advertising. This time, they tackle America's health issues instead of LeBron James' throne heist.

Talk about a PR coup. The video below is the new commercial that puts forth ESPN's partnership with the Ad Council to increase awareness in men's health. Not only does it portray the network in a positive light, but it does so while promoting four of their programs. It also may be the best written ad I've seen this year.

Side note: You gotta love Woody Page's chalkboard. Insane in the cell membrane. Pure genius.

Topics: ESPN , men's health , Woody Paige , antelope?

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Look what I'm doing!

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October 14, 11:37 AM

Scroll down and read the list on the left...Basis hinges on a few things. And that is my desire/availability to post on a given day. Or if something more pressing pops up that day.And here's a random piece of cool advertising.... Read More
Topics: list

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Monday Morning Fat Guy Dance

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June 23, 10:04 AM

Happy Monday! More classic low budget 98 Rock advertising.... Read More

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Agency Spotlight: MGH

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June 19, 1:36 PM

Next up for the Ad Agency spotlight is MGH. It is merely coincidence I am doing another three letter shop.MGH:President: Andy MalisWebsite: http://mghus.comSize: Mid-LargeWhat are they willing to do for you? EverythingClient Sampling: Smyth Jewelers,... Read More
Topics: agency spotlight , MGH

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It's a business doing pleasure with you

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June 16, 1:44 PM

Well, without The Wire to give us our fix of premium channel original programming, I suggest you all tune into Showtime tonight.These shows may not hit Baltimore homes as hard as The Wire, but Weeds and Secret Diary of a Call Girl should merit... Read More

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Agency Spotlight: GKV

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June 12, 10:05 AM

For the next couple of weeks, I will be spotlighting several agencies in the Baltimore area. Why, you ask? Well, not only because I can, but also in preparation for my first installment of the Ad Agency Power Rankings. Come on, you know I've gotta... Read More

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Be Part of the O's Dream (in 1994)

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June 2, 1:11 PM

Now that the magic of the O's season seems to be wearing out on the heels of their promotional music video, let's go back to the strike shortened 1994 season, which is when the commercial below was filmed. There are some fashion gems evident in... Read More
Topics: Orioles , 90's garb , commercial

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Overused Ad Gimmick Number Two

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May 30, 8:54 AM

You love us, right?I'm going to let you in on a little secret. MARYLAND LOVES CRABS! Seriously.Moving forward with my list of overused ad gimmicks, there is not a more obvious choice when it comes to advertising centralized in Maryland. Not a day goes... Read More
Topics: crabs

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Overused Ad Gimmick Number One

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May 28, 8:51 AM

"Stop mocking me!"It's just like listening to the radio and hearing the same damn song every single time you turn on a station. No variety. Nothing new. And what maybe was enjoyable at some point is more of an annoyance now than anything. There... Read More
Topics: radio , annoying , gimmick , dramatic movie voice guy

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Memorial Day Haircuts

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May 23, 2:56 PM

Old school commercial of the week...Vintage, baby. Vin-tage Open on holidays? Chris can be reached via e-mail at chris.d.catalano@gmail.com... Read More
Topics: weave , memorial day , mr. ray

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