Chris Catalano

Baltimore Ad Examiner
A 23-year-old Towson University graduate and true believer in advertising, Chris often finds himself fast forwarding through the program to get to the commercials. He may abuse to amuse, or he may share his feelings on the next truly great campaign.

  

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Showing entries for Category: mens-health


ESPN Continues To Get It Right

June 3, 8:39 AM
by Chris Catalano, Baltimore Ad Examiner
 
 
 

ESPN never ceases to amaze me. Not only is it the quintessential sports information portal in the world, but they always seem to be involved in damn clever advertising. This time, they tackle America's health issues instead of LeBron James' throne heist.

Talk about a PR coup. The video below is the new commercial that puts forth ESPN's partnership with the Ad Council to increase awareness in men's health. Not only does it portray the network in a positive light, but it does so while promoting four of their programs. It also may be the best written ad I've seen this year.

Side note: You gotta love Woody Page's chalkboard. Insane in the cell membrane. Pure genius.

 


Topics: ESPN , men's health , Woody Paige , antelope?
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