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Chris Catalano
Baltimore Ad ExaminerA 23-year-old Towson University graduate and true believer in advertising, Chris often finds himself fast forwarding through the program to get to the commercials. He may abuse to amuse, or he may share his feelings on the next truly great campaign.
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These websites were picked by the Baltimore Ad Examiner as useful resources.- Monday: Baltimore Commercial of the Week
- Tuesday: List of the Week
- Wednesday: Agency Spotlight
- Thursday: Whatever I Feel Like
- Friday: Something Random
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Showing entries for Category: body-worlds
Have you heard?
Chris Catalano - Baltimore Ad Examiner
Without advertising, the world would be silent. Practically everything that comes out of someone's mouth is advertising in its purest form.
"Did you see hear about that new restaurant Tsunami? Amazing! You need to check it out this weekend."
Thanks to Joey Watercooler, the folks at Tsunami just reached another 5 people; with a positive message.
And for those of you who are reading this, there's a chance you might go and check out Tsunami this weekend too.
Wait for the next time a friend of yours is involved in a break up (tear). That spa in Towson she went to unwind at and forget about things? It was the most relaxing day she's had in a while. And you're going to hear about how great it was.
Hungry at 2 o'clock in the morning? So was your buddy a week ago. He ordered pizza from Seasons and said at the time (although alcohologically impaired), it was the best thing he had ever tasted. Ever. In 26 years of living. His exact words. Chances are you're going to ask him for the number to that pizza place.
And sure, Body Worlds has had a comprehensive campaign in Baltimore announcing that the show's in town. But chances are that if you went, it is because somebody who saw the original ad went and told you how awesome it was.
How did Napolean Dynamite become so popular? Or more recently, Juno. Certainly not because of a comprehensive TV campaign. It is because people talk. We blog. We rant. And if even just one person is listening, you are reaching 100% of your audience.
I cringe when people say advertising is becoming less important or less successful. You just have to take advantage of a person's voice because the truth is that it's in our nature to be incapable of "shutting up".
Topics: mouth , body worlds , watercooler
