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Das auto sponsor?
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So, [REDACTED] was wearing a D.C. United jersey today with VW on it. What does this mean? Could be nothing at all, as there's no sign of a confirmed deal. However, here's some of what we know: First, D.C United cleared that space on the front of its jersey this year for the express purpose of selling it. It's been glaringly in need of a corporate logo ever since. Second, heard an account of a Verizon deal that fell through last fall. Third, Volkswagen of America announced last fall that it was moving its headquarters to Herndon from Auburn Hills, Mich. VW also is hoping to massively increase its presence in the American market. Fourth, Volkswagen United? What a coincidence. And of course, some perspective on how much it could all be worth. The going rate is $3-5 million per year: Real Salt Lake -- XanGo -- four-year deal reportedly worth between $4 million and $5 million Houston -- Amigo Energy -- four-year deal worth $7.5 million LA Galaxy -- Herbalife -- between $3.5 million and $5 million a year through 2011 Chicago -- Best Buy -- three years, multi-million |
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The Washington Examiner's Craig Stouffer blogs about soccer.
- Development Academy finals on ESPN
- Wells nets for World Cup-bound U.S. U-20 WNT
- Gallardo and Beckham
- What are you doing?
- Niell voted off
- A couple stops to make before Charlottesville
- Mediate out for Galaxy game
- As promised, and other DCU ideas
- Get ready for the Gonzalo Martinez profile pieces
- Summer of D.C. United
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Turner Classic Movies pick for July 6, 2008: Casablanca
