Casi Morris has served in multiple product development, marketing and PR posts at various US beauty companies. Having overseen the development of dozens of beauty lines, identifying trends within the industry and translating them into innovative product concepts is the staple of her expertise. Her client roster includes both the largest beauty companies and specialty brands. Her priority has been focused on trend analysis within related industries and effective product integration into the beauty sector.  Early predictions that pop culture would someday drive the category has proven true and made her a key industry player. A trained media affairs professional, she served for a former White House Chief of Staff and various turns as company spokesperson. She is a graduate of the University of Notre Dame, with a JD/MBA.