This is a second in a series of discussion on types of channel partners. Different partners are needed for different products, target markets, price points and functions. The last article covered Distributors and VARs (Value Added Resellers). Read...
Camberley has been B2B marketing and selling for more than 20 years, holding positions with companies such as EDS, VERITAS (now Symantec) and venture-backed startups. Today she runs a business consultancy firm that strategically and tactically gets companies to market. Check out her Web site at Bates Strategy Group.
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