Automotive blogs everywhere are abuzz discussing the arrival of a new player in the high mileage vehicle scene, V Vehicle. The company made news today by announcing that it will be creating an environmentally friendly vehicle in an idle Louisiana plant with the help of some very powerful people, including Texas oil/wind tycoon T. Boone Pickens and former Mazda design chief Tom Matano.
You can read all about the announcement HERE on the Louisiana Economic Development's website and HERE on Autoblog.
While you might think the press the company is receiving is great, I still think this is a bit of a miss for the budding company. Their objective with the recent press release was to let the world to know that they're on their way to becoming a key player in the environmentally friendly automobile industry, and they did a nice job of catching our attention. But I feel like they left the public hanging in a sense.
While they had the world's attention and folks just like me were looking for more, they missed a golden opportunity to allow us to start forming a long-lasting and positive relationship with the brand. Instead, they gave no real details, no website, and even worse, no way to sign up to be notified when there's future news or developments. I did a little digging (and guessing) and was able to find their website, which you can see below, but other than a logo and a patriotic image, there's no content there.
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Think of how much more effective this press release would have been if would have touted a simple website that still left some mystery about the car, but allowed users to input their email address to be notified when more information is released. All it would have had to say was "It's coming. Sign up to receive information in the future" and maybe provide a link to the Louisiana Economic Development website.
I'll be following this, and will post more when more information is out.
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