Have you seen the new ad for Shell's Helix Ultra motor oil? It's amazing. Here's a a video that shows more about the thinking behind the ad and how it was made. The surprise, which you'll...
Garret Ohm is an automotive enthusiast and marketer who enjoys actively participating in the conversation surrounding the present and future of the automotive industry. He's the marketing director for a Washington, D.C.-based integrated marketing firm that often works with brands in the automotive vertical. You can reach him at this address.
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