What color is your car? Silver, you say? Well, you’re right in the mix. Silver, black and white rule as popular colors for vehicles around the globe according to the 57th annual DuPont Global Automotive Color Popularity Report.
“By gathering and analyzing color popularity data around the globe, DuPont is able to better identify trends and help our customers in the automotive industry develop color palettes for the future,” said Nancy Lockhart, color marketing manager for DuPont OEM Performance Coatings.
“It’s important to recognize that most people today, no matter where they live in the world, have access to cutting-edge information about popular colors from many sources like glossy magazines and fashionable websites and often will see the same widely distributed films,” said Leatrice Eiseman, executive director, Pantone Color Institute and author of the blog Eisemancolorblog.com. “The top colors become‘aspirational’ with a universal appeal."
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