CEOs frequently overlook effective writing as weapon in their business-development aresenal.
Buy a newspaper advertisement. Print a brochure. Rev up a Google AdWords program. Figure out what this “social media” revolution is all about. Tweet!
Business owners...
Ed Swartley is a veteran of 12 years in daily newspaper journalism and 20 years as a marketing executive in education, banking and printing. The former Business Editor of the Colorado Springs Sun, he currently is Editor of the monthly Rocky Mountain Direct Marketing Association DirectLine. He provides professional services as an editor and writing consultant at www.fixadocument.com and blogs here.
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