A zombie prank video went viral this week after it was released as part of a promo to tout Sunday night's mid-winter premiere of AMC's "The Walking Dead" program. But now the zombie prank video that's getting millions of views on the internet has caught the attention of authorities in New York City.
And furthermore, the MTA is concerned because the video producers opened up a sidewalk subway grate in Union Square. The officials said they plan to forward their findings to the New York Police Department.
Apparently the cable channel wanted to drum up more viral marketing for Sunday's return of "The Walking Dead", the hit show about flesh-eating zombies.
To accomplish that, they released a video of a terrifying prank this week in which actors decked out as zombies reached up through a subway grate to scare the sh*t out of passersby.
"We are deeply troubled by this video," an MTA spokesperson said according to PIX11. "We have forwarded it to the NYPD and are also conducting our own investigation."
The local news station notes that permits are required for commercial shoots with actors that use public space. And according to city agencies, permission was not granted for the shoot.
As of Sunday evening, the viral video had racked up more than 3 million views on YouTube. One viewer commented, "This just proves it yet again. Pranking is the new and most efficient form of advertising literally anything."
The production company for the video did not respond to questions. Their website reportedly features several examples of their "renegade tactics."