In a twisted zombie marketing campaign video that's gone viral, AMC pranked unsuspecting New Yorkers this week by cooking up a stunt in which dozens of snarling actors sporting decaying flesh makeup popped their arms through a subway grate to scare their victims. The prank and the video posted on Feb. 5 show passerby's startled reactions. It was done to promote the Sunday mid-season premiere of The Walking Dead.
Some of the stunned victims of the stunt responded with profanity, as well as running and screaming. The results were all captured on video that has gone viral in just 24 hours since its release, according to the Daily News on Feb. 7.
The Gothamist called it "evil Viral Marketing" for a television show, but they also had to admit it was very fun to watch New Yorkers react to a zombie apocalypse.
The zombie actors huddled beneath a large subway sewer grate as walkers strolled above. Flailing zombie arms reached up through the grate at the unsuspecting victims, giving them tiny heart attacks.
So it seems even the most jaded New Yorkers fear the zombie apocalypse. By Friday afternoon, the YouTube video of the "Walking Dead" prank was viewed more than 1.8 million times.
AMC also pulled a fast one on series star Norman Reedus last month in Tokyo during a promotional tour in Japan. They recruited a legless New Jersey teen in full zombie costume to pop out of a catering table in a hotel room. Video of that prank has more than 6 million views on YouTube.
Nick Santonastasso's own video recently went viral. The teen, who was born without legs and a right arm, frightened unsuspecting shoppers in a department store.