On Wednesday, May 14 Zippo hosted its “#SharethePain” Interactive Media Experience at the Manhattan Classic Car Club to promote the brand’s latest campaign and introduce interesting Father’s Day gift ideas. The Long Island Women’s Style Examiner attended the event and was overwhelmed at the great attachment Zippo users both male and female have with their lighters.
Earlier in April Zippo introduced SharethePain.com, an online community for consumers to share lost Zippos stories. According to a representative of Zippo, an astute social media team followed people who shared posts about lost and found Zippos, and the feelings that were attached to the beloved lighter. Apparently this phenomenon is not new, as the Zippo lost and found stories date back to World War II and Walter Nadler who had retrieved his lighter 50 years later.
A Zippo survey revealed Americans spend 903 hours searching for lost belongings. The majority confessed they would “swear, curse or panic” if said item was valuable, and 20 percent of Zippo owners were “devastated” by the loss of their lighter. The “SharethePain” event in New York City displayed eight bizarre and unbelievable; yet true stories via an interactive walkthrough tour, and what tweets would look like if Twitter were available at the time the Zippo went missing.
The attached slideshow depicts each story as well as potential Father’s Day gift ideas, because Zippo doesn’t only manufacture lighters and women with style know the best present to get dear old dad. Of course there is the traditional Zippo lighter with “Dad” engraved on it along with a Case Golfer’s Tool Gift Set for the golf fanatic, Zippo Rugged Lantern for the outdoorsy dad, Zippo Stainless Metal Wallet for the neurotic father worried about identity theft, and the Zippo 4-in-1Woodsman, a multi-tool ideal for camping trips or to remove the evidence.
Zippo also offers a variety of Father’s Day gift ideas, which are not seen in the slideshow, but include lighters with dad’s favorite team logo, a multitude of camping necessities, watches and a new fragrance, Zippo on the Road, in the shape of the traditional lighter. To listen to the lost Zippo stories from Wednesday night’s event, visit www.sharethepain/nycevent.