For the first time ever, Zappos.com brought its legendary customer service to the streets of New York during Mercedes-Benz Fashion Week in partnership with IMG. Over the weekend, the #ZAPPOSRECHARGE Experience delivered happiness to weary New Yorkers and MBFW fashionistas, providing free massages, BluePrint juices, a charging station for tired mobile devices and surprise giveaways, including clothing, handbags, gift cards and coveted fashion show tickets.
Surprise guests, Betsey Johnson, stopped by and recharged with Zappos, snapping photos and interacting with fans—and popular Man Repeller blogger, Leandra Medine came by for a live Tweet chat.
Known for the extreme lengths it will go to deliver outrageous customer service, the Zappos Recharge experiential activation was a natural way for Zappos to connect with consumers and build its brand during one of the biggest fashion events of the year. You can continue to check out all of the action here at Zappos/recharge.