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YouTube video marketing. Write a descriptive description.

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There are many reasons to use YouTube for internet marketing. Video is the greatest promotion tool on the net. You can leverage the power of video to get people’s attention and win customers and fans. This week I am focusing on helping you get more views and subscribers to help build your fan base.

Along with a descriptive title, your video description should contain descriptive words to explain your video even more.

Your description doesn’t need to be very long. On average just a paragraph or two explaining the contents of your video and any details about it you want viewers to know about it.

Also, you should try to contain your “keywords” (words that when people search for will find your video) in this area.

Adding “keywords” into your description (as with the title) is very important for your video coming up in the search results. If you have the same keywords as you title, then Youtube will know that your video is definitely about “your keyword” e.g. “playing soccer” “garden square stadium”.

A bit of a ninja tactic with your description is that you can add your website URL (address) and it will turn into a clickable hyperlink.

Just make sure it starts with http:// and it will be clickable. This is only if you want people to go to another page after watching your video so if you don’t have a website of your own, you don’t need to worry about this.

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