Eminim was honored as Artist of the Year at the first YouTube Music Awards, according to Yahoo! News on Sunday. The Sunday even was held at New York City’s Pier 36 and viewable worldwide via streaming.
The event, hosted by actor Jason Schwartzman and musician-comic Reggie Watts, was quite informal. Reportedly, the hosts conducted the awards event without a script. To add to the informal tone of the event, glitches such as losing microphone power occurred more than once.
The recipients of the award also treated the YouTube Music Awards with informality and, perhaps, a bit of irreverence. DeStorm, winning the “innovation of the year” award for the song-video of “See Me Standing,” said his award was the “dopest paperweight ever.”
About the awards themselves, in excess of 16 million people voted online for the nominees in six categories. The categories were Artist of the Year, Video of the Year, Breakthrough of the Year, Response of the Year, Innovation of the year, and YouTube Phenomenon of the Year. The nominees included Justin Bieber, One Direction, Katy Perry, Lady Gaga, Rihanna, Taylor Swift, Selena Gomez, and Eminem. In spite of the many votes for nominees cast, the report asserts that just over 155,000 viewers actually watched the live stream of the event. Among the performers at the event were Lady Gaga and Eminem.
So, who won?
- Artist of the Year - Most Watched, Shared, Liked, and Subscribed-to Artist – Eminem
- Video of the Year – Video with Most Fan Engagement – Girls’ Generation “I Got A Boy”
- Breakthrough – Artists with Biggest Growth in Views and Subscribers – Macklemore & Ryan Lewis
- Response of the Year – Best Fan Remix, Parody or Response Video – Lindsey Stirling and Pentatonix’s “Radioactive”
- Innovation of the Year – Creative Video Innovations with Most Views, Likes, Shares, and Comments – DeStorm’s “See Me Standing”
- YouTube Phenomenon – Songs that Generated Most Fan Videos – Taylor Swift, “I Knew You Were Trouble”
As to whether the YouTube Music Awards was the “first annual” presentation is yet to be seen.