Online video marketing goes hand in hand with YouTube. As one of the most frequented sites on the Internet with over 800 million unique, monthly visitors worldwide, YouTube definitely plays a crucial role in successful social media marketing. Here are three reasons why YouTube is essential to your business success on the web.
1. Go Global
If you are looking to expand your business beyond a local audience, YouTube is the most immediate gateway for you to elevate your business to a global stage. YouTube is also unique by being owned by Google. Your videos probably won’t hurt from being indexed by the world’s largest search engine. Given the sheer volume and vast variety of daily visitors, YouTube will definitely provide your company videos with the highest volume and highest exposure possible.
2. Instant Connection
Post. Search. Share. It’s that easy—create an instant connection with your customers from your living room to theirs. YouTube’s service eliminates the need for either party to travel and physically be present in order to do business. Furthermore, educating your customers about your products through a personable, informative, and intriguing YouTube video prompts the customers to draw themselves to your products in an extremely effective manner.
3. Low Cost
Are you tight on money but in dire need to market your business across the web? Take advantage of YouTube’s free service—your business can sign up, customize your channel, and upload videos without a single penny. While YouTube does offer paid advertising services, companies already reap incredible results by taking full advantage of YouTube’s free services.