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YouTube Ad Blitz kicks off, teasing 2014 Super Bowl commercials

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Even if you're not a football aficionado, everyone loves getting together on the one day people actually like to watch commercials: Super Bowl Sunday. Starting today, people eager to get a glimpse of this year's slate of ads can head over to YouTube and check out its annual Ad Blitz.

The Ad Blitz began with the 2012 Super Bowl and, as The New York Times points out on Friday, the campaign represents a departure of sorts from the traditional strategy of keeping the commercials under wraps until game day.

2014 is different from even the first two incarnations of the Blitz, however, because instead of simply allowing viewers to vote for their favorite spots after the game, this year's edition features a gallery of teaser clips. The gallery contains clips from Butterfinger, Doritos, Intuit Small Business, Squarespace, and Pepsi, which includes halftime performer Bruno Mars' "Locked Out Of Heaven" and a plug for the performance, which is sponsored by the soda company.

“What used to be a one-day event, with some postgame water-cooler chat, is now an eight- to 13-week experience,” Lucas Watson, vice president for brand solutions at Google, said.

The channel also includes two videos advertising for the Blitz, which dubs itself a "battle of the brands," plus a discussion page.

Super Bowl XLVIII is set to get underway at 6:25 p.m. ET on FOX.



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