Skip to main content
  1. Tech
  2. Gadgets & Tech
  3. Social Media

Your USP is what makes you unique

See also

Once you streamline your website, identify your target market and find prices that appeal to them, your next duty is to develop a unique selling position (USP).

A USP sets your product apart from others on the market. It’s what increases conversion rates and turns a potential customer into an actual one.

*What Makes Your Product Different & More Desirable Than Others?: Compare yourself to the competition. Why would your customer buy your product instead of your competitors?

Examples (your USP may be completely different):

*Fast, no-hassle service

*Step-by-step help

*“XX” in a box (i.e. all the work is done for you)

*Fresh, not frozen, processed, etc.

*Pay for results only.

*Eco-friendly

*Money-back guarantee

Incorporate Your USP into Your Website Message: Ensure your USP is clear when you put together your website and sales pages. If this is what truly draws your target market to your product, making it known can produce big results.

Advertisement

Don't Miss

  • Unity
    'Assassin's Creed Unity' preview: Ubisoft comes home to its urban origins
    Games Preview
  • Smart vending machine
    This smart vending machine will recommend drinks for you based on your gender and age
    Video
    Tech Buzz
  • Destiny
    The 'Destiny' beta: 7 things we absolutely love about Bungie's new franchise
    Games Feature
  • Wi-Fi
    Find out how to stretch your Wi-Fi signal where it has never gone before
    Tech Tips
  • Unity Exclusive
    'Assassin's Creed Unity' exclusive: Tell the world, 'I'm coming home'
    Games Interview
  • Gamer ghost
    Gamer finds and plays with ghost of deceased father on a classic game
    Video
    Headlines