PART 15 from the Win-Win for the Greater Good series
Now you're ready. You understand the importance of embedding a cause consciousness within your organization. You know how cross-sector partnerships and cause marketing will grow and benefit your organization. Whether you work for a junior college, a five-person technology startup, the local chapter of Make -A-Wish foundation, a state government agency or a large nonprofit or corporation, you are prepared to begin your journey to a more effective and profitable organization. You might even have a few potential partners in mind or causes that are particularly important to your employees. As when building a house, no matter how ambitious your plans, without a well-designed blueprint, your house may become just a jumble of wood and nails.
I have seen so many mistakes due to misunderstandings between the sectors - rushing ahead before doing the necessary homework, developing programs and campaigns without the proper resources in place, marketing efforts based on the wrong strategy, money wasted and great ideas that failed because of not wanting to deal with the small details. So we are going to drill down into some detail. OK, a lot of detail.
And one last thing before we dive in - you may think that you don’t have the resources, the time, potential partners, or enough relationships in the community or with media to pull this partnership business off. Here I will show you that you can be highly successful if you follow the path and Cross-Sector Partnership Development Process presented here. So step onto the path and start your amazing journey now.
Please visit www.bruceburtch.com for more information about cross-sector partnerships and Win-Win for the Greater Good.