It seems like jeans are the piece of clothing will never go out of style. So if they’re a necessity, caring for them is just as important. As well as where to go to get new ones!
Feb for us at Publicity Clothing is all about denim! So I wanted to find somewhere for you could go to get great denim and I’ve found the place. I stopped in at Denim Revival (7934 West 3rd Street, Los Angeles, CA 90048) to talk with the manager Arman about what they do. Check it out…
Hype Randle- how long have you been in the denim business?
Arman- In this business, a lifetime. Here in the U.S. we started 14 years. My mother (Anahit) started in this profession when she was 15 years old.
HR- So how did she get started?
A- When she was a kid her uncle was a very professional tailor. He used to own a big tailor shop in Armenia. She was going all the time and playing around. One day she took some scissors and cut some very expensive fabric and tried to make something for herself…that was the beginning of everything. After that she worked for the biggest manufacturer of custom designers where she oversaw 4000 tailors. After that she started her own business in Armenia, then Georgia. We moved here in the year 2000.
HR- What specifically do you do here at Denim Revival?
A- 90% of our customers are jeans customers. They’re either bringing in new jeans for alterations, i.e. tapering, lower waist, hemming, etc, or they’re bringing old jeans they like to be repaired. That is what we mainly do. We also do custom designed jeans. We work with your ideas. If you want to make a different kind of pocket, etc. We can clone any pair of jeans you bring in. Some customers have jeans they really like but they’re too old and can’t wear them and the company doesn’t make the jean with that cut anymore. We take the old jeans and make an exact match. We have a variety of fabrics all from Japan or the U.S. We’re not using cheap denim.
HR- I heard the best denim comes from Japan. Is that true?
A- Japan and the United States.
We also work with a lot of movie studios, actors, stylists and photographers. The last movie we worked on was Drive with Ryan Gosling. We did 10 custom Levi’s denim jackets for him.
HR- How should you take care of a pair of jeans?
A- Its complicated. You take care of different fabrics in different ways. On average we say turn your jeans inside out and wash in cold or light warm water. Never dry your jeans in the dryer. It shrinks the jeans. Just air dry. It doesn’t matter how old the jeans are, they will still shrink. Especially if they’re new, they will shrink a lot. Or take them to the dry cleaners. Some people are putting their jeans in the refrigerator or not washing them; all these crazy techniques trying to find a way to keep their jeans as much as possible!
Whether it's for Ryan Gosling, Hilary Swank or a suit for Bruno Mars for the Grammy's, Arman and Denim Revival are ready to give your jeans, or any other fabric you can think of a resurrection!
Hype Randle
Comments