The AVN Awards were in Las Vegas last week, and the Internext convention was in town the week before that. Many people traveled to Las Vegas to attend the awards, and many came to the HardRock just to hang around and possibly see a porn star. But why should a local Las Vegas business have any interest in the AVN Awards, or even pornography, unless it is to create more tourists for your business to service? The answer is internet marketing.
The pornography industry was essentially the creator of the SEO industry. Search engine optimization was born from the necessity of a business to rank in the top positions on Google, so that potential customers find the business when they are searching for products or services. What many people do not realize is the techniques of search engine optimization and internet marketing in general were perfected over time by the porn industry. As one of the first industries to utilize the internet as a legitimate customer source, the porn industry realized very quickly that being positioned on a search engine for nearly any phrase will possibly produce clicks to your website. This made the premise of ranking on a search engine into a crucial element of their marketing and exposure. Because the porn industry was lucrative, the development of search engine optimization techniques to keep those positions in place was funded, and therefor able to be utilized by regular businesses.
Next time you say that the porn industry has produced nothing of value, or that the industry is hurting society, step back and think about how much of the knowledge that was created by the porn industry is actually being used by your business.
Wired In SEO can be reached for projects at www.wiredinseo.com
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